Fabulous
Fabulous is praised for its effective habit-building tools and motivational content, but a significant number of recent reviews highlight severe issues with predatory subscription practices, difficulty canceling, and an overly busy, animation-heavy interface.
Fabulous is an app designed to help users build healthy habits and routines, offering coaching, trackers, and motivational content. While many users find it genuinely helpful for personal growth, a substantial portion of recent feedback criticizes its subscription model and user interface.
What users like
What users complain about
- Users are charged repeatedly after canceling subscriptions or free trials, with charges ranging from $30 to $80 per month or multiple charges in a day.R1R2R3R6
- Cancellation process is intentionally difficult, confusing, and often requires contacting banks or getting new credit cards.R1R3R6R8
- The app interface is overly busy, cluttered with graphics, animations, and promotions, making it overwhelming and distracting for habit tracking.R29R41R47R60
- Users report being signed up for multiple, expensive subscriptions or bundles without clear consent.R8R26R30R33
- Customer support is unresponsive or difficult to reach when issues arise.R1R3R6R15
- The app is considered too expensive, with subscription prices around $40-$70 per month or annual plans.R3R6R14R23
- Some users find the AI voices for meditations off-putting and the overall experience too 'loud' or 'naggy'.R65R77R152R208
- Lack of cross-device syncing and other basic functionalities.R510R122
Latest update · v21.0.1
What the developer says changed (the verdict above weighs this against what reviewers report):
We’ve been perfecting the details so you can stay focused on your goals. This update includes minor bug fixes and performance improvements. Building habits with us has never been better.
Recurring themes
Who it's for
This app is for individuals looking for a structured, motivational system to build healthy habits and routines, particularly those who benefit from guided coaching and visual encouragement R4R5R16. It may be less suitable for users who prefer a minimalist interface, are easily overwhelmed by busy visuals, or have ADHD/executive dysfunction, as many find the app's design counterproductive R25R47. It is not recommended for anyone wary of complex subscription models or those who prioritize easy cancellation.
Evidence note: The recent reviews skew heavily negative, primarily due to widespread and severe complaints about subscription fraud and difficult cancellation processes. While positive reviews exist, they are outnumbered and often express initial optimism rather than long-term satisfaction. The developer's notes mention 'minor bug fixes and performance improvements,' but recent reviews contradict this by reporting significant ongoing issues, especially with the user interface and subscription management.
Frequently asked
How much does Fabulous cost?
Is Fabulous difficult to cancel?
Does Fabulous offer a free trial?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R4] so far so good: this app is definitely a help in becoming the you that you want to be ... only had it a couple weeks and i already have seen a positive change in my day to day
- [R5] Love the App but Teeny Tiny Suggestion: As stated I really do like this app. I feel like I’ve given up on it just because of my lack of willpower at the time I had first gotten it and my environment being complete chaos so I decided to give it another try now that I’ve moved out and have my own space and I really like the daily coaching. I mix that along with my own spiritual journey with my faith
- [R9] Great help: Helps me hold myself accountable
- [R16] Happy Customer: I’m only on day three but I’m really enjoying this app. It’s not magic but it really holds me accountable for following through on the things that I want to accomplish. It’s a gentle nudge to be productive and I can say that I accomplished more over the past three days than I have in the last six months. This is gold to me. Highly recommend!
- [R27] Awesome sweet gentle reminders for good health: Not annoying. Great gentle prods to drink more water. Exactly what I need. Encourages good self care.
- [R36] Has a different vibe…: From other apps I’ve tried before. Gentle but persistent
- [R13] Stumbling: I just stumbled across this app. I’ve only invested 1 day so far, but it is guiding me through activities to increase my mental & physical health. I find it very interesting that at least 2 practices suggested are 2 that I have noticed from my past that bear repeating. I’m looking forward to further insights with noticeable improvements.
- [R87] Great app: I’ve just recently gotten back into using Fabulous and I do find it to be helpful. I like the habit trackers and the many different tools to help with mental health stuff. I’ve had to pause the subscription here and there due to the price but aside from that it’s a great app!
- [R97] Awesome: I love how it makes my life more organized and structured. Beautiful artworks, nice varieties of mindfulness exercises. Totally worth it!
- [R129] Self care: This app really helps with my anxiety and depression it helps for me to take my time for myself and just breathe
- [R1] taking money from accounts excessively and not responsive to help: I purchased this app one day and cancelled the subscription the next day right after because I did not think the app was helpful. Every month this app deducted $70 and it kept on doing it. In the app, I tried multiple ways to cancel the app, but it kept on deducting money from my bank. I emailed them and contacted them, but they wo
- [R2] Scam app: I can’t emphasize this enough, check your credit card statements closely. I canceled this subscription only to have them continue to charge me. Be careful.
- [R3] Charged After Canceling: I canceled the free trial, but I was still charged $40 a month. Even after canceling, I was billed again. Customer support was difficult to reach, and I ultimately had to block the charges through my bank. Be cautious before signing up for this app.
- [R6] Would give less if I could: Another app where the only purposes to rip everyone off. This is garbage! I immediately knew that I did not want this. This wasn’t what I was looking for and I Cancelled immediately and yet they still charged me 39.99. And there’s no way to contact the company. “Contact us” just tells you to open the app and there’s no way to contact anyone there. Useless garbage design
- [R8] Suspicious app: In some untrustworthy way wants to sign you for dozen of separate subscriptions and make it uneasy to unsubscribe
- [R29] Lots of Graphics: The app is very useful for habit tracking and coaching. However, I get very frustrated trying to check off the items in my routine and having to wait for multiple 10 second graphics that play out every time I press a checkbox. There needs to be a setting that limits the forced interruptions with using the app. Please! I want to be able to check off my list in 5 seconds not severa
- [R41] Annoyed with the streak animation: I like this app, but lately I’ve been incredibly annoyed having to wait for the streak animation to complete every day, every time I do something. I need an option to turn that off so I can see what’s next on the list without waiting or having to close and reopen the app to make it slightly quicker to go to the next task. This isn’t Duolingo, and feels like they’
- [R47] The app is too busy: I really wanted to like this, the graphics are pretty, the idea of the journeys is great, but the app is so busy that it makes it harder to actually keep focused on the habits themselves. My ideal experience would provide the step by step habit building suggestions and then make it easy to actually check off and track the completion rate, not take me into multiple screens or b
- [R60] Notification Spam: Spams your notifications with no configurable options, unskippable animations on daily routines that are extremely annoying when you are in a rush, weird app structure where they try to push you into downloading and paying for more of their apps? It’s really weird, minimally helpful, not configurable at all, and expensive. With that price tag there should be polished, worthwhile
- [R26] FRAUD/SCAM: I was excited to try this app out, even paid the asked for amount to set up an account. But then I was hit with back to back screens disguised as a welcome slideshow with charges each time you clicked through. I wasn’t asked to confirm payment once, just billed. I didn’t even know until my cards fraud department blocked a third charge. Reached out to the company and of course they said
- [R30] Ended up paying $30 for a trial and still did not have access to the full app.: I signed up thinking it would be $10 to try for a month. They tricked me into paying $30 and apparently adding other apps but they don’t even tell you how to access the other apps to try. I decided to use it just now and it doesn’t even let me access certain things like add a new habit to my routine. It says I need to
- [R33] Won’t let me sign in or cancel: This appears to be an expensive scam. You download one app and it auto signs you up for a bunch more. Then you can’t sign in and can’t cancel
- [R15] Terrible Experience: Total scam. First of all, ridiculously annoying user experience. They make you sit through all sorts of weird animations before you can even interact with app. Secondly, super shady how they make it so hard to cancel. “Delete Account” is not a cancellation - learned that when I was charged $40 a month after I thought I had cancelled. The ‘Contact Us’ link leads to a 404 page.
- [R14] Scam: Charged me $40 and I never signed up. My account says “free account”. Impossible to cancel a membership or contact anyone with all these asinine pop-ups. Run away
- [R23] UNCANCELLABLE SUBSCRIPTION: This is genuinely such a money scam. The app itself is decent, albeit no different from something much cheaper, but has an intentionally confusing subscription service. As it stands, despite having canceled the charges and repeatedly reporting them, I am getting charged $40 a month and may need to get a new card. I wish I could sue but this app already took all my money.
- [R65] Nice idea - super over the top interface: I like the notion of the app, it’s definitely helping me with my habit tracking and developing. However, the user interface is just so much! There’s fairies and chimes and little creatures popping up every 2 seconds… I wish there was a way to tone it down (I’ve tried turning off the sound but it doesn’t work)…
- [R77] waste of time - even bigger waste of money: The only “psychologists” used for this app is AI driven. They put more effort into making your subscription management hard to access than “helping”. If you want help and don’t want to pay a fortune to scammers, download finch.
- [R152] AI: Too loud. Too happy. Too much. I just found it to overwhelming. If it were a person I’d love it. It just got too annoying and naggy. I needed it and to be fair still need it but it doesn’t replace human interaction and the only thing it was good for was to take time out my social media use. Also did I mention the AU ?? I can’t continue knowing the damage to the environment.
- [R208] Good app, bad Ai mediations: I really like using the app and it has helped. But the creepy Ai voices used for the mediation are really off putting. The context of the tone is completely off. Hire a voice actor. I’m considering quitting because of this.
- [R510] Good habit help but disappointed: Content is great but I’m very disappointed the app does not sync across my devices despite using the same account. I feel like this should be a basic feature of all modern apps. Unsure if I’ll keep the premium after my free trial because of this.
- [R122] Too much bloat and promotion, too little clarity: I want to like the app, but it’s somehow both bloated and lacking functionality. I’ve tried it a couple times in the past and thought it might be really helpful if I could just get myself to stick with it. I’ve come back recently (despite noticing increasingly spammy ads) only to find that the subscription messaging is both insistent and inconsiste
- [R18] Annoying updates: Loved the app for years. However, recent updates with annoying advertisements after every screen change and AI helper bubble that glows in corner interfere with use and enjoyment of app. Gave it 2 stars since I enjoy the app but not the recent changes
- [R25] Doesn’t help with habit building and they are frauds.: I tried the app because it said it helps develop habits based on behavioral science practices that were developed in Duke University. Well that is false. First- the home screen has so many design elements and information that feels overwhelming. Rather than focus on developing the habit, you get more mentally loaded trying to find the said hab
- [R7] So far, so good.: I have just started, but I like the setup. I hope it works well for me.
- [R24] Fraudulent App: I was charged 4 times in one day! 1 charge of $29.99 and three for $39.99. Have no idea about the quality of the app itself because I NEVER USED IT! There are so many claims of fraud, I don’t know how this app still exists! Reply to your stupid response: Not a “misunderstanding “ but a SCAM! My bank refunded these charges because they were fraudulent. These were not “unexpected ch
- [R21] Hard to cancel subscription and continued to be charged after I canceled: Beware - the subscription to this app is hard to cancel and I continued get charged following my cancellation. Maybe they count on people with ADHD getting distracted while looking for where to cancel the subscription? I don’t know but do yourself a favor and pass on this app. Edit: two months after contacting Fabulous and
- [R37] Make sure you cancel your membership before deleting your account: I hit the button to delete my account. Yet, I was still charged afterwards. I feel like it’s incredibly misleading to not end the paid subscription when you make the change to delete your account. That, or at least make a disclaimer of it. Something along the lines of “Make sure you cancel your subscription before deleting your a
- [R19] Lame: I feel tricked into a free trial, then challenges to unsubscribe (many steps and multiple platforms). I don’t even know what this app does.
- [R49] Free trial: Scam. They charged me even though I cancelled my free trial. ***Update after contacting them I was issued a refund.
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store