Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
The verdict on

Facetune

35
User verdict / 100 High confidence In trouble

Facetune, while praised for its powerful and natural-looking editing capabilities, is currently facing significant backlash due to its aggressive monetization, high subscription costs, and recent updates that have removed popular features and introduced AI filters that many users dislike.

4.6★ lifetime (371,739) Free + in-app purchases since 2016 by Lightricks Ltd. updated 0.1 mo ago recent negative 84% 120 reviews across 4 regions
Monetization & Pricing Feature Changes & AI Ease of Use & Quality Technical Issues
5★88
4★19
3★50
2★88
1★755
recent reviews across 4 regions, vs the 4.6★ lifetime average

Facetune is a photo and video editing app known for its extensive tools and ability to create subtle, natural-looking edits. However, recent user reviews indicate a strong negative sentiment due to a shift towards a mandatory subscription model, high pricing, and updates that have removed beloved filters and introduced disliked AI features.

What users like

  • Offers powerful and versatile editing tools for both subtle and creative changes.R27R30R51R119
  • Capable of producing natural-looking results without appearing artificial or overly airbrushed.R46R48R117R119
  • Provides a wide range of options and adjustments for creative control.R51R169

What users complain about

  • Many essential features are now locked behind a paywall, requiring a subscription even for basic edits.R2R9R14R22
  • Users report being charged for subscriptions or trials they canceled, or for yearly plans they did not intend to purchase.R3R6R11R16
  • Recent updates have removed popular filters and editing tools, replacing them with less effective or disliked alternatives.R1R28R143R157
  • The app's pricing is considered excessively high, with some users reporting weekly costs of $10-$13 or yearly costs of $77-$80.R7R34R62R172
  • New AI features are often criticized for producing unnatural, uncanny, or undesirable results.R13R15R143R227
  • Users experience technical issues such as glitches, freezing, lag, and inability to save progress or detect faces.R50R58R83R111
  • The app prevents screenshots and screen recordings for non-paying users, and adds watermarks to free edits.R8R14R22R40

Latest update · v26.19.1

What the developer says changed (the verdict above weighs this against what reviewers report):

Ready for a style switch-up? We've improved Clothes to create more realistic outfit changes and better-looking edits. Experiment with fresh fits that blend seamlessly into your photos.

Recurring themes

Monetization & Pricing negative
Many users are frustrated by the aggressive shift to a subscription-only model, locking previously free features behind a paywall. The pricing is frequently described as too high, with weekly or yearly subscriptions being unaffordable or not worth the cost. There are also numerous complaints about being charged after canceling free trials or for subscriptions not intended.R2R3R6R7
Feature Changes & AI negative
Recent updates have led to a significant downgrade in user experience. Many popular filters and editing tools, like 'golden hour' or specific lighting options, have been removed or replaced with inferior ones. The introduction of AI features is widely disliked, with users reporting that they produce unnatural, 'fake', or completely altered results that don't resemble the original person, and sometimes even malfunction (e.g., male presets creating unwanted beards). The developer's notes mention improved 'Clothes' features, but this is not reflected positively in recent reviews, which focus on the negative impact of other AI changes.R1R4R5R13
Technical Issues negative
Users report various technical problems, including the app freezing, glitching during editing (e.g., warping feature), videos becoming glitchy and freezing after applying filters, and the app failing to detect faces for editing. Some users also experience an 'app is busy' message preventing use.R50R58R83R111
Ease of Use & Quality mixed
While many long-time users praise the app for its powerful, easy-to-use, and natural-looking editing capabilities, some recent reviews indicate a decline in user-friendliness, with too many options and buttons making it overwhelming. The ability to make subtle yet impactful changes is still appreciated by some.R27R30R45R46

Who it's for

Facetune is for users who need powerful photo and video editing tools for subtle or creative enhancements and are willing to pay a premium subscription for access R27R30R51. It is particularly suited for those who appreciate natural-looking results R46. It is NOT for users seeking a free editing app, those on a budget, or individuals who prefer simpler interfaces and dislike AI-generated alterations R2R14R45.

Evidence note: The recent reviews skew heavily negative, particularly regarding monetization and feature changes. Positive reviews are often general praise or from long-time users who may not have experienced the most recent changes or are willing to overlook them. The high lifetime rating of 4.6 suggests a significant decline in recent user satisfaction.

Frequently asked

Is Facetune free to use?
No, Facetune is not free; while it may offer a free trial, most essential editing tools and the ability to save photos without a watermark require a paid subscription R2R14R22R33.
How much does Facetune cost?
Facetune's pricing is considered expensive, with users reporting weekly subscriptions around $10-$13 CAD and yearly subscriptions ranging from $77-$80 USD or £59.99 GBP R62R318R386.
Can I cancel a Facetune subscription or free trial easily?
Many users report significant difficulty canceling subscriptions or free trials, with charges occurring even after cancellation attempts, sometimes for a full year's subscription R3R6R11R16.
What happened to the old filters in Facetune?
Recent updates have removed many popular and beloved filters, such as 'golden hour' and specific lighting options, replacing them with new ones that many users find inferior or dislike R1R28R143R157.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R27] 5/5 · US Best editing app: Whether you want to make a subtle change or get real creative this is the app to do it. Even with the new phone features nothing beats Facetune
  2. [R30] 5/5 · US This is Top #1 Must have Photoshop 5🌟: This is my favorite it’s amazing for editing pics creating videos for any occasion or professional career I recommend this app to everyone .you will never need another app this is a do all your looking for when it comes to photoshop it’s really top quality I wish I had it sooner . I wish I can rate it 10🌟
  3. [R51] 5/5 · US So much control!: Love this app! Every time I open Facetune, there are new ways to improve or enhance your images. The amount of creative control is so fun. No other app offers even close to the amount of options and adjustments. Definitely worth the price.
  4. [R119] 5/5 · US Wow: Love how subtle changes make a huge difference
  5. [R46] 4/5 · US Natural results: I love this app because you can make subtle but natural looking edits easily without going too far and making you look AI fake! Particularly like the filters that make the light look like golden hour
  6. [R48] 5/5 · US Great work: I use the app for quick touch-ups for my own and my friends pics. Sometimes you just need a teeny freshening. I’m old, my friends are too, but we still want to look nice.
  7. [R117] 5/5 · US My favorite: I absolutely love using this app. It makes your pictures look so natural.❤️
  8. [R169] 5/5 · US A Little or A Lot: Facetune enables the user to make minor changes or major changes easily. Using Looks is very fast and does not change to overall features of the person.
  9. [R2] 1/5 · US Disappointed customer: Can not believe all the tools have become locked without paying for VIP access. After using is for 7 years I will now be using something else.
  10. [R9] 3/5 · US Estoy cansada: Todo es pago
  11. [R14] 1/5 · US Garbage: Garbage app, cant do anything without paying. It wouldnt let me take a screenshot? Greedy behind company.
  12. [R22] 1/5 · US Money Hungry: Seriously? You can’t have anything without a watermark now? Get over yourselves, give us a break, you’re absolutely ridiculous for this new update to your subscription service. You can’t even take a screenshot or screen recording? Y’all are trash.
  13. [R3] 1/5 · US Beware: Do not download this app for the free subscription after you cancel your free trial they will still charge your card
  14. [R6] 1/5 · US Careful warning!!!!!: They will trick you into a full year subscription and not give you your money back . I clicked on one of their click baits for a trial. I thought I clicked on a monthly subscription after the trial was over. I must have not and clicked on a full year at over $80. I normally watch this and make sure it’s on a month after trial. I tried to cancel right away and reached out de
  15. [R11] 1/5 · US Fake reviews: These reviews must be fake because a google search of this company shows that they get you to sign up for a free trial and when you do, they refuse to cancel and charge you as much as they want and refuse to cancel, which is exactly what happened to me even though I used this app precisely once. Scam company, scam app, scam reviews. You should be ashamed.
  16. [R16] 1/5 · US Charged me when I deleted the app: I signed up for the free trial. Deleted the app before it was up and they still charged me $80 for the whole year. They said I missed the window to dispute the charge. Not great to work with at all
  17. [R1] 1/5 · US App completely changed: App had a complete downgrade, I have the full subscription and the app just looks cheap. They out all filters and it’s just completely not what it used to be. Honestly going to find a different app. Sad such an amazing app completely ruined itself.
  18. [R28] 1/5 · US Filters: I used to really loved FaceTune and then they got rid of all the good filters and put these stupid ones on ruining the whole app. I hate AI. Ew.
  19. [R143] 3/5 · US This sucks.: I loved FaceTime. Natural editing that you can add to your liking. They JUST did an update and ruined the entire app. Idk if they’re using some kind of AI or what but now it alters your face completely. I’m so upset. A true shame.
  20. [R157] 5/5 · US Missing: Can we please bring back the lighting option for golden hour, and noon and studio light original filters back!
  21. [R7] 1/5 · US Pay app: I hate these apps they make you pay a monthly subscription to use.
  22. [R34] 1/5 · US worthless: what you want is probably $77
  23. [R62] 3/5 · US Price??: been using facetune since 2019, i dont understand why it went from $10 a month to $12 a week. i use it when i need to but im disappointed
  24. [R172] 4/5 · US My review: Honestly I think it’s awesome but too much money
  25. [R13] 1/5 · US Just no: I will say the app is great,but using ai? Really,it’s not that hard to hire a real person to promote your app,your not only stealing jobs from real people but also using ai,which is destroying the world and using so much water,do better
  26. [R15] 1/5 · US New update: That was my favorite editing app. But now they update it and it’s terrible AI, it’s changed my face completely when I apply a filter. Very sad, been paying subscription for 2 years, will be cancelling it. Impossible to use because it make you look like the worst AI filter. I’m crying 😭
  27. [R227] 3/5 · US I Like my Real Face Better: 5 years ago, I used this app because I couldn’t stand the way my face looked in photos. Today I used the “more handsome” filter on a headshot and realized I like my real face better. The effects are a bit uncanny, and I don’t see the point in sharing a photo that doesn’t look like me. If I’m going to meet someone eventually, which is the goal, they’ll realize what I
  28. [R50] 1/5 · US What happened?: The app worked perfectly a week ago. After this new update, the AI ad suggestions are out of control and the main menu to add a photo and begin editing freezes. Deleting and reinstalling the app twice does not fix the bug. I’m not sure if this was sold to another company, but the difference is very noticeable. Not a good app and I am subscriber. Will not be renewing. Awful experien
  29. [R58] 3/5 · US Very little control: When you try to fix the hair in one person in a picture, the app will not allow it. It makes everyone in the picture have the exact same hair. So grandma gets the same hair as the granddaughter. Very annoying.
  30. [R83] 3/5 · US Really good but: It Makes my vids so so glitchy and they keep freezing after I applied like filters. So idk why. Even when I save the vid it still the same..
  31. [R111] 3/5 · US A bug that needs to be fixed: The app will glitch out during the warping feature. It does it every five minutes or so and will not save progress, it really sucks please fix it.
  32. [R8] 1/5 · US No watermark: If I’m not going to pay at least let their be an option to watch an ad for a free save with no watermark? This is so stupid, and I’d rather delete the app than EVER use it again… off to find something free
  33. [R40] 1/5 · US Not good: Have to pay to remove the large watermark
  34. [R4] 1/5 · US NOT AT ALL WHAT IT USED TO BE: NOT ONE SINGLE DIFFERENCE IN PHOTOS ON THEIR FREE TRIAL APP
  35. [R5] 1/5 · US worst game I ever played: I was just editing a trile pop up and then I couldn’t managed to delete the app and it’s horrible app. Don’t get it. You can’t even change the hairstyle bad editing. Please don’t take this app. The worst editing I ever seen even a basic app can be lit. this is the worst that just want you to know that before you get it you have to buy it worst stuff ever and it’s for kids
  36. [R45] 2/5 · US extremely overwhelming: It use to be easier but it is not as user friendly. It takes me so long to edit each photo due to HOW MANY options and buttons there are on the screen causing me to constantly search for what i’m looking for, scrolling back and forth. I also think they make it harder to look for a photo you want. PLEASE make it to where you can search for a photo from a zoomed out view t
  37. [R33] 1/5 · US FORCED PAYWALL: The app functions just as described, but you literally can't save anything unless you pay them or sign up for a subscription. everything is hidden behind a pay wall, and subscription; extremely misleading.
  38. [R318] 3/5 · GB It’s good but £40 a month is A JOKE: Most subscriptions are £10 a month we’re talking unlimited films and tv and this is £10 a week, daylight robbery and they know it
  39. [R386] 3/5 · GB Worth it but I’m not happy: Honestly I understand people complaining about the monthly subscription option being removed as £59.99 is a big amount to part with for an app. But truthfully for how much we use this app it’s alright to pay this lump sum. It works out cheaper in the long run. Now that I’ve paid 60 Great British Pounds for it please don’t bring the monthly back 🤣

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store